Dahl Collection is a modern bridal brand that is reinventing itself. Dahl Collection focuses on unique designs, high-quality fabrics, and luxurious detailing at an affordable price point. Dahl Collection is for the bride who wants to add drama and sex appeal to her wedding gown and look the part.



The story behind Dahl Collection





A feeling so strong it can change your course of action. And that’s how it all began…


After graduating from The Fashion Institute of Design and Merchandising in Los Angeles, CA in 2008. Alyssa Dahl began designing for the young contemporary market and was always drawn to lace, embroidery, and specialty details.


In 2014, her sister asked her to design her wedding dress. As tears filled her eyes when she saw her sister walk out in the dress, it was a feeling she couldn't shake. What an incredible honor it is to be a part of someone’s most important day. After this, she started designing custom wedding dresses on the side, while continuing to design in the industry. 


While shopping for her own wedding dress in 2018, she felt a void in the retail market. She loved the intricate details and quality of the couture designers but couldn’t afford the price tag. She felt the designers within her budget lacked detail and quality. She wanted something different, after tasking herself the job of creating her own wedding dress she realized this was her niche. And so, in 2021, Dahl Collection was born.